Intervals ’24
Merchandise design
Merchandising the Essence of Time.
Our design approach for the Intervals Festival '24 merchandise was centered around the concept of Time—not just as a linear progression but as a multifaceted experience that intertwines the past, present, and future. Time shapes our memories, dictates our daily rhythms, and frames our anticipation of what’s to come. We wanted to create a collection that would allow festival-goers to carry a piece of this temporal journey with them, long after the last light installation fades and the final note is played.
At the heart of our visual communication and overall concept was the slogan "The Time Is Now." This phrase encapsulates the urgency and significance of the present moment—a moment where art, technology, and human connection converge. It served as a guiding principle in our design process, reminding us that while Time is an ever-flowing continuum, the now is where everything happens. Our merchandise reflects this idea, with designs that emphasize the power of the present and invite festival-goers to seize the moment.
Our merchandise collection includes items that feature abstract representations of time.
Each piece was meticulously designed to evoke the festival's ambiance, whether through the choice of materials, the color palette, or the typography that draws from both traditional and modern influences.