Intervals Festival ‘25
Visual identity
Intervals Festival is an international platform that unites artists, musicians, engineers, and visionaries working at the intersection of art and technology. In 2025, the festival was held for the eighth time, bringing together large-scale installations, audiovisual performances, and an extensive program of events.
This year, the central theme was Trajectory — a reflection on movement, direction, and the paths we create in both urban and digital landscapes. Our task was to translate this idea into the festival’s visual identity. Graphics, print materials, merchandise, and navigation were all built around the concept of lines, motion, and intersection, forming a consistent language that connected every part of the festival experience.
Kafedra.School
Visual identity
Kafedra is a school of design and multimedia built around the idea of modular and flexible learning. It brings together students, educators, and leading industry professionals to explore the intersection of creativity and technology.
The identity of Kafedra is rooted in structure: the grid becomes a language, and typography becomes rhythm. This system reflects the logic of both education and design — open, structured, and adaptive.
Through real projects, expert feedback, and collaboration with creative spaces, Kafedra gives students not only knowledge but also direct experience of working in the industry. The visual system extends across communication, print materials, and digital platforms, forming a consistent language that represents the school’s vision of design education.
Motylyok
Visual identity
Motylyok is a media channel for multimedia art enthusiasts and light lovers. Inspired by a butterfly drawn to light, the design captures movement, transformation, and the fleeting beauty of illumination—turning the brand into a living, breathing reflection of its passion for art and technology.
Intervals ’24
Merchandise design
Merchandising the Essence of Time.
Our design approach for the Intervals Festival '24 merchandise was centered around the concept of Time—not just as a linear progression but as a multifaceted experience that intertwines the past, present, and future. Time shapes our memories, dictates our daily rhythms, and frames our anticipation of what’s to come. We wanted to create a collection that would allow festival-goers to carry a piece of this temporal journey with them, long after the last light installation fades and the final note is played.
At the heart of our visual communication and overall concept was the slogan "The Time Is Now." This phrase encapsulates the urgency and significance of the present moment—a moment where art, technology, and human connection converge. It served as a guiding principle in our design process, reminding us that while Time is an ever-flowing continuum, the now is where everything happens. Our merchandise reflects this idea, with designs that emphasize the power of the present and invite festival-goers to seize the moment.
Our merchandise collection includes items that feature abstract representations of time.
Each piece was meticulously designed to evoke the festival's ambiance, whether through the choice of materials, the color palette, or the typography that draws from both traditional and modern influences.
Dreamlaser
Visual identity
We had the opportunity to collaborate with Dreamlaser, a global leader in multimedia innovation, to redefine its visual identity. Our goal was to modernize the company’s communication while preserving its core essence.
Over several months, we developed a rebranding strategy that shifted Dreamlaser from a purely tech-driven brand to one that seamlessly blends technology with creativity. This transformation not only refreshed the company’s image but also reinforced its position as a pioneer in multimedia applications.
For us, this project was about more than just design—it was about capturing Dreamlaser’s vision and translating it into a powerful visual language. It was a chance to explore the intersection of creativity and technology, proving how thoughtful design can shape perception and drive a brand forward.
Pasters
Visual identity
Pasters is for pasta lovers.
Imagine classic Italian cuisine, but make it modern, make it fresh – that's the Pasters vibe. We're spilling the beans on how we cooked up a visual identity that's as lively as a Roman street festival but with a modern twist.
Pasters isn't your grandma's trattoria; it's a culinary rollercoaster blending the best of old-school Italian flavors with a dash of modern pizzazz. Our goal? To serve up authenticity in a setting that's as sleek as a Ferrari. The visual identity? It's the secret sauce.
Wax.Only
Visual identity
We teamed up with Wax.Only, a vinyl record store, to craft a bold new visual identity that captures the raw energy and nostalgia of analog sound. At the core of the design are the symbols W and O, reflecting both the brand’s name and the vinyl aesthetic—spinning records, circular motion, and the essence of pure sound.
Intervals ’24
Visual identity
Intervals Festival is one of the pioneers among light and media art festivals in Russia, and it still remains the largest. This year the international media art festival in Nizhny Novgorod was held for the seventh time.
Famous artists and musicians, a powerful event program, complex technical setups and a well-coordinated team - all this is Intervals Festival. An international line-up of media artists, a series of audiovisual performances, a concert and lectures from multimedia specialists.
This year, we explored the theme of Time through various mediums like merchandise, visual communication, and print materials.
Ministry of Breakfast
Visual identity
We designed a distinctive visual identity for Ministry of Breakfast, blending the whimsy of Alice in Wonderland with the symmetry and charm of Wes Anderson. Playful yet refined, the design brings a surreal, cinematic feel to the brand, making every visit feel like stepping into a story.