R.J.S.Art direction and graphic designLondon, UK 

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Packaging for Maskeliade Cards



Package design

We designed the packaging, illustrations, and instructions for Maskeliade Cards — a deck of 107 graphic scores created as a source of inspiration for musicians.

The cards are conceived as a creative tool rather than a finished statement. Each one combines a short textual prompt with an abstract illustration, encouraging interpretation instead of giving direct instructions. Together they form a flexible system that helps musicians start new ideas, rethink unfinished tracks, or break out of creative stagnation.

The visual language draws from the idea of graphic scores — using shapes, rhythms, and visual tension instead of traditional notation. Illustrations don’t dictate how the music should sound; they suggest direction, atmosphere, or movement, leaving space for personal reading and experimentation.

The packaging was designed as a tactile object meant to be used, shuffled, and returned to. We developed a compact box and a clear instruction sheet that explains different ways to work with the cards — from quick intuitive draws to more structured creative sessions.

Maskeliade Cards exist at the intersection of music, play, and design: a physical set of prompts that turns the creative process itself into an open, exploratory act.